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A Twin-Star Site Model
I don’t love the name, but I think the creator economy is a real-enough thing. There are at least a couple million creators on the web, I read somewhere, who make a living at it. My impression is that they either go with something like Patreon or Substack as a way to platform themselves, or…
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Imagining a WordPress Greenfield
Just suppose, just for a moment, that you and I were tasked with creating something every bit as wonderful as the wonderful parts of WordPress, but starting with a (mostly) blank slate. It’s the plugins Well, one thing we have to get out of the way right away is what to do about the huge…
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Headless WordPress and why it matters
You know there’s headless WordPress, but may not be clear on how you’d make it happen. Or, more importantly, why you’d make it happen. What is headless WordPress? Let’s start with a quick rundown of what makes a WordPress site headless, why the naming in this case is exactly backwards, and just generally get ourselves…
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Creating a Block with Cursor AI
I’ve been trying to figure out what the best approach to getting the most productivity out of AI-assisted coding in Cursor. Some things work jaw-droppingly well. Others create a rabbit hole of inexplicable coding failures that are more trouble than they are worth to debug and make work. Here’s a very simple example of something…
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World’s Simplest CRM
Here’s a use case for PeakZebra that I think makes all the sense in the world. We begin with the thought that most of us actually don’t need lead scoring automation. Just the facts You do need to be able to store information about your prospects. And if they they become customers, you need to…
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Naming the Business Model
First and foremost, PeakZebra is a SaaS offering. It’s the familiar online model, where you pay monthly, except maybe I’ll do what it seems like everyone else is doing these days and force you to pay for a year (which, even if I wind up doing it, I hate). But there’s a second layer, where…
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Is the WordPress Plugin Economy Played Out?
People have made some very impressive business successes by offering non-free plugins and plugins that are extensions to other plugins that are big enough to have extensions of their own (WooCommerce being the primary example). But I think it’s increasingly unlikely that this is a good way to launch a successful business. [Since originally writing…
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The Current Site Versioning Plan
I was thinking about my current plan for keeping track of lots of slightly variant iterations of a baseline WordPress site blueprint, and it hit me. Duh. Disk space doesn’t cost much. You can rack up dozens of terabytes of storage without maxing out your credit card. Indeed, this is almost the definition of what…
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Structuring Code for Cursor and Other AI Tools
I think this is a post that’s going to evolve over time. That’s partly because I don’t yet–as I’m starting this–understand what I’m talking about. But the thinking here is that while most of the talk of the tubes has been about whether AI can code the way we do, I think the biggest present-day…
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A Real-World Example of Avoiding Unneeded Prelaunch Dev
You hear a lot of blather about what the “minimal” in Minimal Viable Product means. And YCombinator has made an industry out of reminding people to launch before they think they’re ready. The trick of course is figuring out where this does and doesn’t apply without kicking the fledgling from the nest while the poor…
