Gutentour: Spectra Blocks

Let’s check out some more WordPress blocks. Third-party blocks. On our last outing we looked at blocks that work together for a specialized purpose—JetFormBuilder, which is a forms package that builds forms using a block for each field.   The people that make the...

New pzBook: Found & Followed

New pzBook: Found & Followed

Go straight to the book... Here's an in-depth guide to content marketing, with lots of detail on search-engine optimization and social media, but from the specific point of view of someone selling access to content. It covers how to establish yourself, how to build a...

SCCM — Small News, Bigger Views

A lot of the work security vendor marketing teams do as they collectively publish hundreds of articles each week is wasted, unfortunately.  But maybe some of it just looks wasted, because the titles suggest relatively boring updates lying on the far...

SCCM 21 — Canonical Subtleties

Want a quick way to look over the content of note for the past week? Click through to the PeakZebra summary list  Topline Notes So Gartner writes a piece called "7 Top Trends in Cybersecurity for 2022."  Attivo likes it because it includes "identity system...

SCMM 8 — Canonical Content

Topline Notes Log4j jam We talked last week about how there were lots of vendors targeting content to the vulnerabilities found in log4j. For what it's worth, this really hasn't gotten traction as a search term. I thought it might do more than other specific...

SCCM 7 — How to handle podcast pages

You can always see the weekly listing of vendor publications here. The battle is on for SERPs placement for “log4j” terms. This is probably worth doing (lots of distinctly named security issues probably aren’t worth the effort because they fade from view too quickly)...

Creating Your Canva Ebook

Let’s talk about Canva, shall we? It’s a brilliant execution of an online service that caters to the world of people (like me, maybe like you, too) who aren’t professional designers but who need things that look reasonably good, that look like they were designed by a...

Toward web3 Marketing

Toward web3 Marketing

Supposing you are a startup in the blockchain space… How can you do a genuine web3 thing around your presence and your marketing? What does it mean to communicate in a “web3 way?” Here are some thoughts, still a bit random, but “experiments are ongoing”… Probably...