Gutentour: Spectra Blocks
Let’s check out some more WordPress blocks. Third-party blocks. On our last outing we looked at blocks that work together for a specialized purpose—JetFormBuilder, which is a forms package that builds forms using a block for each field. The people that make the...
GutenTour: JetFormBuilder Block Collection by CrocoBlock
I’ve headed out on a world tour of Gutenberg blocks. Third-party blocks. There are starting to be quite a few of them out there, sometimes singly, sometimes in groups of layout and design-related blocks. Especially for the groups of them, you’ve typically got to pony...
the Dashboard Gets a CPT and wordpress child theme
But wait! I’ve got more about dashboards! Dashboards in WordPress, I mean. Not the admin dashboard, but other kinds of dashboards. We need a WordPress child theme and a custom post type (CPT) to do the job right. When we left last week’s dashboard scenario, we had a...
Theft Revisited: What Gatsby JS Should Steal from WordPress in 2022
A long, long year ago, it seemed prudent to bring up a few things that worked well in WordPress that were missing in Gatsbyjs. For instance, one-click exchangeable Gatsby js themes. Some, but not many, of those holes have been filled in various ways, but others remain...
New pzBook: Found & Followed
Go straight to the book... Here's an in-depth guide to content marketing, with lots of detail on search-engine optimization and social media, but from the specific point of view of someone selling access to content. It covers how to establish yourself, how to build a...
SCCM — Small News, Bigger Views
A lot of the work security vendor marketing teams do as they collectively publish hundreds of articles each week is wasted, unfortunately. But maybe some of it just looks wasted, because the titles suggest relatively boring updates lying on the far...
Subscribe to the Security Content Marketing Monitor
This free newsletters goes out to security marketing professionals every Thursday, offering a very quick look at articles that are likely to have an impact on the vendor's content marketing and SEO results.
SCCM 21 — Canonical Subtleties
Want a quick way to look over the content of note for the past week? Click through to the PeakZebra summary list Topline Notes So Gartner writes a piece called "7 Top Trends in Cybersecurity for 2022." Attivo likes it because it includes "identity system...
SCMM 8 — Canonical Content
Topline Notes Log4j jam We talked last week about how there were lots of vendors targeting content to the vulnerabilities found in log4j. For what it's worth, this really hasn't gotten traction as a search term. I thought it might do more than other specific...
SCCM 7 — How to handle podcast pages
You can always see the weekly listing of vendor publications here. The battle is on for SERPs placement for “log4j” terms. This is probably worth doing (lots of distinctly named security issues probably aren’t worth the effort because they fade from view too quickly)...
Creating Your Canva Ebook
Let’s talk about Canva, shall we? It’s a brilliant execution of an online service that caters to the world of people (like me, maybe like you, too) who aren’t professional designers but who need things that look reasonably good, that look like they were designed by a...
Toward web3 Marketing
Supposing you are a startup in the blockchain space… How can you do a genuine web3 thing around your presence and your marketing? What does it mean to communicate in a “web3 way?” Here are some thoughts, still a bit random, but “experiments are ongoing”… Probably...