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Why Substack Costs You More Than You Think (And How to Keep That Money)
If you’re a creator building an audience, platforms like Substack and Patreon may feel like the perfect solution. Yes, there are Substack costs, but they make the process dead simple. Yes, Patreon (and most of the other similar platforms) have percentage-of-revenue costs, but they make publishing simple and help you collect payments without much hassle.…
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Stop Segmenting on Meaningless Distinctions
Most segmentation strategies go wrong before they even start. They sort prospects into neat little boxes based on company size, industry, or job title—details that may look good on a dashboard, but often say nothing about how someone actually buys. At PeakZebra, we believe segmentation should only exist to support smarter, faster sales. That means…
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What it takes just to get the product out the door
It’s horrifying to think about the number of times I’ve thought (and said out loud) that I was within three weeks of having the first sales of PeakZebra. It’s taken forever, literally forever, and there are reasons for this, some of them good, some of them stemming from deep-seated psychological shortcomings. My therapist long ago…
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Block-based Forms
Old-style WordPress forms packages do a lot of things, but then again, they really don’t do a lot of things you’d think would be really obvious. One thing you can’t really do these days is build forms directly using ordinary WordPress blocks. Now, there are a good half-dozen prominent forms packages in the WordPress community…
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That Opening Keynote at WCUS 2024
Ah WordCamp! The event opened on a Thursday and by Friday late afternoon Matt Mullenweg had driven a wedge into the WordPress community that still remains to be sorted out. Eventually, I got past the drama aspect of the event and started thinking about the content, and one thing that stuck in my mind was…
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Airtable things
Since the stuff I’m building these days has similarities to some of the things Airtable does, I figured why not build a version of the request queue I’ve built with PeakZebra, only with Airtable. TLDR: Throw in all the AI you want, once you’re past just storing everything in a single sheet, it’s pretty easy…
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A Modest Licensing Proposal
Hey OSS folk: we need to start thinking outside the conventional GPL licensing box. We need a rational ecosystem for paid plugins and themes (in WordPress) and analogous capabilities on other OSS platforms. I think we can create a much better arrangement for all involved. I envision a licensing system that allows participation in an…
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A Twin-Star Site Model
I don’t love the name, but I think the creator economy is a real-enough thing. There are at least a couple million creators on the web, I read somewhere, who make a living at it. My impression is that they either go with something like Patreon or Substack as a way to platform themselves, or…
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Imagining a WordPress Greenfield
Just suppose, just for a moment, that you and I were tasked with creating something every bit as wonderful as the wonderful parts of WordPress, but starting with a (mostly) blank slate. It’s the plugins Well, one thing we have to get out of the way right away is what to do about the huge…
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World’s Simplest CRM
Here’s a use case for PeakZebra that I think makes all the sense in the world. We begin with the thought that most of us actually don’t need lead scoring automation. Just the facts You do need to be able to store information about your prospects. And if they they become customers, you need to…
