Naming the Business Model

First and foremost, PeakZebra is a SaaS offering. It’s the familiar online model, where you pay monthly, except maybe I’ll do what it seems like everyone else is doing these days and force you to pay for a year (which, even if I wind up doing it, I hate).

But there’s a second layer, where you can, if you choose, pay for individual tweaks to the applications you’re using (well, tweaks right up, theoretically at least, to wholesale creation of full-blown new apps). The model here is what’s been called “productized services,” which is an odd name but one that does manage to convey a sense of the value proposition, which is that you pay a controlled and fixed amount for your use of what otherwise might have been charged on a project or hourly basis.

Agency?

The “thing” you get from PeakZebra is a customizable website, so another way of thinking about this is to call it an agency. But it’s really not an agency in the traditional sense where you show up and request a customer-facing site that represents and explains your business to the internet.

Why do I care what to call the business model? I only care because I want a quick way to communicate what’s on offer. “Internal tool agency” doesn’t do it for a few reasons, I’d say.

Oh, and it seems obligatory that I convey the idea that AI is involved, because that seems to be the only thing that anyone is paying attention to in new products and services these days. I noticed just now that Airtable’s H1 is now “Digital Operations for the AI Era.” To be honest, this makes me instantly just the tiniest bit suspicious. And to be fair, it’s not like I even know what it is that they’re using AI for.

AI Magic Broker?

The irony is that I do absolutely plan to be using AI behind the scenes (as per several blogposts by now), but I’m actually more inclined to be relatively quiet about it. It’ll make things fasters for developers handling requests, but the key point is that there’s an actual developer involved.

So maybe I focus on it being a SaaS for ad-hoc apps, but a subscription that makes it seamless and easy to mold the app to your needs. If you have a real management job already, you might very well be not even the least bit interested in spending time learning how to do this and that in Airtable or Notion (or pick some other preferred magic no-code SaaS).

Maybe “guided low-code automation at a fixed subscription price.” OK, that’s too long, so maybe “subscription app refinement.”

Low-code Whatever

Actually, I hate that one. I still have some noodling to do on this, I guess. I think getting it right will give me greater clarity when I try to tell people what the “thing” is that should grab their attention about PeakZebra. Sure, it’s a way to pay for the world’s least-featured CRM, but there’s a little more to it than that.

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