Category: Uncategorized

A common mistake: designing your WordPress experience based on someone’s job title, company size, or industry. It feels intuitive—but it’s often misleading. As often as not, it’s what vendors offering personalization are focused on, but that’s misleading too. My ground rule is that you should never define a segment unless someone in the segment is…

What PeakZebra offers is more than a theme. Actually it’s a lot more, but the “lot more” actually is varies from one blueprint scenario to the next. And a given blueprint could actually look a lot of different ways. Yes, what you’d normally call the “theme” is tied pretty closely to what the site does,…

I’ve gone back and forth a ridiculous number of times about what, exactly, PeakZebra should be. What was the offer? What was PeakZebra going to sell and how was it going to sell it. I’ve had to learn a lot of self discipline when it comes to avoiding the distractions of new shiny ideas and…

The early hurdles for PeakZebra mostly had to do with getting tables to display in a sweet, full-function way on the front end. My take is that we completely crushed that particular challenge. The next hard thing was harder, though. It was the complex problem of how to create custom logic and computation within an…

I’ve known in the back of my head all along that, while there was a place for the multi-field form blocks I was building to capture things like customer names and addresses, the “pure” way of attacking my block-based application building project was to create a bunch of generic fields. This is what existing WordPress…

At roughly a week into my September “sprint,” the contents of the next update are becoming clearer, so I thought I’d share some details. First, there will be a very lightweight CRM application, which I seem to be calling LitelyCRM. It’s absolutely aimed at providing a base to build on, not at providing the full…