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Read More: Personalization Isn’t “Dear [First Name]”
Personalization Isn’t “Dear [First Name]”
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When people talk about personalization in WordPress, they usually mean token replacement: swap in a name, show a member’s profile image, maybe list a user’s last few comments. That’s a start. But real personalization goes further. Personalization responds to the user’s salient facts. It almost isn’t personalization to just paste in the first name, because…
![Personalization Isn’t “Dear [First Name]”](https://peakzebra.com/wp-content/uploads/2025/08/blog-block3.png)
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Read More: Personalization Isn’t “Dear [First Name]”
Personalization Isn’t “Dear [First Name]”
When people talk about personalization in WordPress, they usually mean token replacement: swap in a name, show a member’s profile image, maybe list a user’s last few comments. That’s a start. But real personalization goes further. Personalization responds to the user’s salient facts. It almost isn’t personalization to just paste in the first name, because…
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Read More: Your Site Should Feel Like It Remembers YouYour Site Should Feel Like It Remembers You
Most websites act like goldfish. Every time you return, it’s like the first time. Shortest memory in the natural world (at least according to Ted Lasso). But a good site feels familiar. Recognizable. Maybe even a little empathetic. That doesn’t require a complex recommendation engine. It just means: WordPress is more than capable of this…
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Read More: The Future of WordPress Is AdaptiveThe Future of WordPress Is Adaptive
What we used to call “responsive design” was all about screen size.Now, “responsive” should mean adaptive to context—not just devices. And all of that is achievable in WordPress. Adaptivity isn’t about complexity—it’s about relevance.The right interface for the right person at the right moment. Design isn’t static anymore. Your site shouldn’t be either. So how?…
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Read More: Why Substack Costs You More Than You Think (And How to Keep That Money)Why Substack Costs You More Than You Think (And How to Keep That Money)
If you’re a creator building an audience, platforms like Substack and Patreon may feel like the perfect solution. Yes, there are Substack costs, but they make the process dead simple. Yes, Patreon (and most of the other similar platforms) have percentage-of-revenue costs, but they make publishing simple and help you collect payments without much hassle.…
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Read More: WordPress as a Runtime, Not Just a CMS
WordPress as a Runtime, Not Just a CMS
So, sure: WordPress is a CMS. I think it’s sometimes the answer given as a defense against the cynical question: “What’s WordPress still good for these days?” It’s a pretty great CMS, honestly. But what if we don’t focus on the CMS aspect so much. I think there are more imaginative ways to think about…
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Read More: Stop Segmenting on Meaningless Distinctions
Stop Segmenting on Meaningless Distinctions
Most segmentation strategies go wrong before they even start. They sort prospects into neat little boxes based on company size, industry, or job title—details that may look good on a dashboard, but often say nothing about how someone actually buys. At PeakZebra, we believe segmentation should only exist to support smarter, faster sales. That means…
But wait, there’s more!
It may or may not be useful, but we’ve got blog pieces that stretch way back.