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Stop Segmenting on Meaningless Distinctions
Most segmentation strategies go wrong before they even start. They sort prospects into neat little boxes based on company size, industry, or job title—details that may look good on a dashboard, but often say nothing about how someone actually buys. At PeakZebra, we believe segmentation should only exist to support smarter, faster sales. That means…
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Creating Your Canva Ebook
Let’s talk about Canva, shall we? It’s a brilliant execution of an online service that caters to the world of people (like me, maybe like you, too) who aren’t professional designers but who need things that look reasonably good, that look like they were designed by a competent, if not necessarily downright brilliant designer. You…
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Toward web3 Marketing
Supposing you are a startup in the blockchain space… How can you do a genuine web3 thing around your presence and your marketing? What does it mean to communicate in a “web3 way?” Here are some thoughts, still a bit random, but “experiments are ongoing”… Probably better launch a coin of some kind. Unless your…
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Is Cybersecurity One Word or Two?
Is Cybersecurity One Word Or Two? Cyber attacks and cyber attackers figure in mainstream news nearly every day. With this level of exposure, it starts to matter whether you know how to spell things. When it comes to cybersecurity, the answer is that it’s one word, even though other, related terms—like the ‘cyber attacks’ above—are…
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A Book Table of Contents in an eBook World
If you publish a long-form content piece on the web, you really owe it to your readers to provide navigational help. That seems obvious, but most things online that call themselves books (just one way of singling out long-form material) don’t go very far out of their way. If there’s any plain-old book table of…
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Ebook Marketing in 2022
There’s more than one reason why you might want to write an eBook. You might want to establish yourself as an authority on a subject. You might want to sell copies of the eBook, though be forewarned that it’s not necessarily easy to sell conventional eBooks. Finally (and most likely), you’re looking into eBook creation…
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jamstack needs a new name
What Should Static Site Generators Be Called? The world needed a term for the things that we think of now as “Jamstack,” so I’m not a bit sorry that Netlify cooked it up. But even as it was coined, what was actually out there didn’t fit the term. Some of the front-running static site generators…
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FireEye Hack: Maybe All Security News Can Be Good News
When FireEye announced yesterday that “a nation with top-tier offensive capabilities” had used “novel techniques” to steal an inhouse red-team tool, the security community found itself wondering what their reaction should be. It’s a community that, in the past, has struggled not to eat its own children when embarrassing things happened. This time around, there…
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will there be any christmas cheer?
[et_pb_section fb_built="1" _builder_version="4.7.4" _module_preset="default"][et_pb_row _builder_version="4.7.4" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.7.4" _module_preset="default"][et_pb_testimonial author="Everyone, all through 2020" portrait_url="https://peakzebra.com/wp-content/uploads/2020/12/woman-with-facemask-1.png" _builder_version="4.7.4" _module_preset="default"] Well, that was weird. [/et_pb_testimonial][et_pb_text _builder_version=”4.7.4″ _module_preset=”default”] Now December is here and the question for some of us is, well, How Do Tech Companies Market in 2021? The simple answer is more content marketing. And yes, you might consider…
