A Better Way to Run Your Creator Business
A home website for the projects beyond your newsletter, with built-in memberships and downloads.
A focused, deliberate approach offered to a small number of creators.
this is where the info will pop up.
Build your own lists, make your own way
A business foundation you don’t have to invent
PeakZebra helps creators establish a real home for their business — separate from newsletter platforms and social feeds — where revenue, content, and audience relationships are handled coherently.
You keep your newsletter where it is. PeakZebra supports the parts of your business that shouldn’t depend on someone else’s platform.
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Unified Audience & Content
One contact database pulling from all your channels. One central source of truth for content development.
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Multi-Product Flywheel
Add membership or consulting (paid booking)—connected and available. You choose what’s right for you.
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First-Party Personalization
Tailor site content to each visitor’s needs, based on data each user has chosen to share with you.
Your toolset
Fully Launch-Ready Platform: Everything you need to run a professional newsletter business is already in place — no plugins to hunt down, no tech stack to assemble.
Interactive Content Builder: Easily create calculators, quizzes, segmented lead flows, and other interactive experiences that keep audiences engaged and coming back.
Smart Personalization Engine: Collect and use audience data to automatically tailor what people see, turning casual readers into loyal subscribers and customers.
Centralized Style Control: Manage the look and feel of your entire site from one place — consistent branding, responsive layouts, and customizable themes at your fingertips.
Built-In Membership & Payments: Accept subscriptions, offer premium content, and segment your audience without juggling multiple tools.
Room to Grow: Expand seamlessly into memberships, courses, video content, community spaces, and more as your creative business evolves.
Full Ownership & Portability: You own your site, your content, and your audience — no platform lock-in, no surprise fees, and complete freedom to grow on your terms.
A Proven approach
How PeakZebra works
We start from a single, focused site structure designed to support memberships and digital sales without unnecessary complexity.
Within that structure, we adjust:
- messaging and positioning
- layout details and emphasis
- how your offering is presented
This is not an “anything goes” build.
It’s a deliberate foundation that removes early decisions and gives you room to grow.
About WordPress
Built for independence: WordPress lets you build on your own terms — no gatekeepers, no surprise rule changes, no one standing between you and your audience.
Grows with you: Start with a simple newsletter or blog and expand into memberships, courses, communities, or stores whenever you’re ready.
Endless creative freedom: Choose from thousands of design options and tools to make your site look and feel exactly the way you want.
You own everything: Your content, your list, your business — it’s all yours to keep and take with you wherever you go.
Plays well with others: WordPress connects easily to the tools you already use for email, payments, and marketing, so you can build the exact stack you need.
Powered by people, not platforms: It’s open source, widely supported, and constantly evolving — so your site won’t be held hostage by someone else’s business model.
grow from a center hub
Build for real revenue
PeakZebra supports two core ways creators earn directly from their audience:
Memberships
Recurring support for your work, with private or gated content.
Consultation booking and payments
Sell sessions for individual training, Zoom consultation, and in-person sessions.
Most creators start with one and add the other when it makes sense.
You also get: a Link-In-Bio page right on your site.
A better choice
Launch fast, grow faster: Your site comes fully set up and ready to use — no duct-taped tools, no weeks lost in setup.
No boxes, no ceilings: You’re not stuck with one format. Start with a newsletter, then expand into courses, memberships, or video whenever you’re ready.
Your brand front and center: No platform logos. No look-alike templates. Your voice, your design, your business.
Own it all: Your content, your audience, your revenue — and the freedom to take it all with you if you ever choose to.
Pro-level power, creator-level simplicity: All the capability of a custom tech stack — minus the tech headache.
Built for serious creators: Not a side project platform. A foundation you can build a real business on.
Your hub, your hq
Why a home site still matters
Distribution platforms are good at reach.
They’re not designed to be the long-term home of a business.
PeakZebra exists for creators who want:
- ownership instead of lock-in
- fewer tools to manage
- a structure that doesn’t need to be rebuilt as things grow
Our approach, your thing
Your Stripe, your revenue: Payments go directly to your own Stripe account — no platform fees, no payout delays, no middleman.
Your tools, not ours: Email, analytics, payment providers — everything runs through accounts you control. If you ever leave, you take it all with you.
Your list stays yours: Subscribers, customers, and audience data live in your tools — not inside someone else’s platform.
Freedom to evolve: Switch tools, add new services, or scale your stack without being boxed in.
Real ownership, not rented access: Your business runs on infrastructure you control — not on someone else’s terms.
Right for you?
This is a good fit if…
- You already publish consistently
- You’re earning directly from your audience
- You have meaningful traction — for example, steady recurring revenue or a newsletter with tens of thousands of subscribers
- You value a thoughtful starting point over endless choices
- You’re comfortable working within a proven structure
This is not a good fit if…
- You’re just experimenting
- You want complete design freedom from day one
- You’re looking for a self-serve tool or quick setup
Stack your wins
Start simple, scale big: Begin with a newsletter and grow into memberships, courses, communities, or video whenever you’re ready.
One platform, endless paths: Add new offerings without rebuilding your site or migrating to another platform.
Stack new revenue streams: Layer memberships, paid content, and premium experiences on top of your existing audience.
Powered by a proven ecosystem: Behind the scenes, WordPress offers a massive library of trusted plugins for nearly anything you’d want to build.
Curated and preconfigured: PeakZebra hand-picks and sets up the best tools so you get the power of the ecosystem without the complexity.
Your brand stays front and center: Every new offering — from courses to communities — lives under your name, not ours.
Future-proof foundation: You’re building on flexible, open infrastructure designed to grow with your creative vision, not box it in.
take it farther
What happens next
The next step is a 20-minute Zoom call to:
- understand what you’re building
- explain how PeakZebra works
- see whether it makes sense to work together
This is a fit conversation, not a sales pitch.
Our approach, your thing
Your Stripe, your revenue: Payments go directly to your own Stripe account — no platform fees, no payout delays, no middleman.
Your tools, not ours: Email, analytics, payment providers — everything runs through accounts you control. If you ever leave, you take it all with you.
Your list stays yours: Subscribers, customers, and audience data live in your tools — not inside someone else’s platform.
Freedom to evolve: Switch tools, add new services, or scale your stack without being boxed in.
Real ownership, not rented access: Your business runs on infrastructure you control — not on someone else’s terms.
We work with a small number of creators at a time.
PeakZebra and Robert (the founder) are doing inventive things that really push the boundaries of what you can build.
Matt Laue / CTO Viggio
From our blog
Product updates, growth strategies, and more.
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You Don’t Need a Full App Stack to Build an App-Like Experience
Some developers think they need to ditch WordPress for Vue, Laravel, or Next.js to build “real apps.” But most of what people call “apps” comes down to a few behaviors: Guess what?WordPress can do all of that. (And so can Vue, and Laravel, and Next.js). Right now. No need to migrate your whole stack just…
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Non-newsletter Newsletters
Newsletters That Don’t Really Feel Like Newsletters (and Why They Work) When people talk about newsletters, they often mean a specific thing: a personal note, a predictable structure, a sense of cadence and continuity. But some of the most interesting newsletters today quietly ignore that playbook. They use email not as a genre, but as…
About Robert and PeakZebra
PeakZebra reflects years of working with creators, publishers, and subscription-based businesses — and seeing what tends to break as things grow.
The structure we start from is deliberately minimal. It prioritizes clarity, ownership, and durability over novelty.
Robert Richardson, the founding zebra, started his career with a ten-year stint as a systems-level programmer in the C language. He has been involved in high-level content creation since the 1990’s. He wrote features for technology publications such as Byte and Network Magazine. He was first Editorial Director and later Director of the Computer Security Institute. There, he ran two million-dollar annual conferences each year and gave keynote addresses at events on three continents.
He served as Editorial Director at the Black Hat computer security conference, then as Editorial Director for security publications at TechTarget, a top-200 web domain destination and a business built on SEO strategy.
Robert left TechTarget to begin work on what has over the years evolved into PeakZebra.