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![Personalization Isn’t “Dear [First Name]”](https://peakzebra.com/wp-content/uploads/2025/08/blog-block3.png)
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Personalization Isn’t “Dear [First Name]”
When people talk about personalization in WordPress, they usually mean token replacement: swap in a name, show a member’s profile image, maybe list a user’s last few comments. That’s a start. But real personalization goes further. Personalization responds to the user’s salient facts. It almost isn’t personalization to just paste in the first name, because…
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Your Site Should Feel Like It Remembers You
Most websites act like goldfish. Every time you return, it’s like the first time. Shortest memory in the natural world (at least according to Ted Lasso). But a good site feels familiar. Recognizable. Maybe even a little empathetic. That doesn’t require a complex recommendation engine. It just means: WordPress is more than capable of this…
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Why Substack Costs You More Than You Think (And How to Keep That Money)
If you’re a creator building an audience, platforms like Substack and Patreon may feel like the perfect solution. Yes, there are Substack costs, but they make the process dead simple. Yes, Patreon (and most of the other similar platforms) have percentage-of-revenue costs, but they make publishing simple and help you collect payments without much hassle.…
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The Creator Business
I think the creator business is probably a little confused about itself, about where the edges of what’s a creator business can be found, but that’s fine. What I like about the general concept is how most creators have some important web and online needs in common. Most other businesses have at least some parts…
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A Twin-Star Site Model
I don’t love the name, but I think the creator economy is a real-enough thing. There are at least a couple million creators on the web, I read somewhere, who make a living at it. My impression is that they either go with something like Patreon or Substack as a way to platform themselves, or…
