You hear a lot of blather about what the “minimal” in Minimal Viable Product means. And YCombinator has made an industry out of reminding people to launch before they think they’re ready. The trick of course is figuring out where this does and doesn’t apply without kicking the fledgling from the nest while the poor chick is still featherless.
So I’m preparing to launch PeakZebra in a matter of a handful of weeks, have a list of things that have to get done before that launch can happen, and realized just a couple days ago that the list contained a whole subsection (requiring substantial work) that I can cut without impacting the product release at all.
Extra work for fun and profit
I want to share some of the specifics of this discovery because, for all the MVP blather, there aren’t that many useful examples of actually making decisions around just how much P is needed in an MVP. This is also a case where what I’m eliminating doesn’t really have much to do with the product (at least as it’s released).
Like any SaaS, I need a self-service signup process for new customers. In the particular case of PeakZebra, the way I want to handle that is by having a WordPress site dedicated to the process of signups, billing, and account management. The product itself resides in multiple instances of WordPress with the necessary functionality preloaded into them.
I spent perhaps half a day thinking about what I’d need on the signup site, debating using an existing third-party plugin (a SaaS subscriber is pretty much the same thing as a “member”, so plugins that handle paid memberships come to mind). I spent a couple hours wondering what should be on the front page of this site.
Admin can wait
But then, enlightenment. I don’t need any of this to launch. For early access, I’ll have a form on PeakZebra.com (and yes, this will be a PeakZebra form) and I’ll enter the necessary data in Stripe by hand.
I’ll need the signup site later, particularly as clients start wanting to manage their account information. I’m kicking a can, but it’s clear to me that none of the work on this should happen before the service itself is feature complete and out in the world with a few customers.
If this were going to be a high-volume, consumer-facing business, I couldn’t have made this particular choice.
And by way of counterexample, I’m not foregoing simple onboarding help out past launch. I think “ease of entry” is absolutely crucial to the PeakZebra experience. I’ll keep it to the bare minimum, but the bare minimum is somewhere above the zero mark.
For every decision to tackle something prelaunch, I need religiously to ask myself: “Why do I need to do this before I have customers?”