What we used to call “responsive design” was all about screen size.
Now, “responsive” should mean adaptive to context—not just devices.
- A first-time visitor sees one thing.
- A returning customer sees another.
- A logged-in user sees something tailored entirely.
And all of that is achievable in WordPress.
Adaptivity isn’t about complexity—it’s about relevance.
The right interface for the right person at the right moment.
Design isn’t static anymore. Your site shouldn’t be either.
So how?
If you’re up for a little coding, it’s not too hard to set up some basic condition/response scenarios. You can ask a question or two to segment your users, store the answers in user meta (using ACF, perhaps), and you just need a bit of code that references those fields and then spits out the needed page content.
When boiled down to a short paragraph, it sounds fairly easy, but this is not easy for the vast majority of WordPress users.
Dynamic block bindings will definitely make this a bit more approachable, at least for those using the block editor. The WordPress Block Bindings API, introduced in WordPress 6.5, allows developers to connect dynamic data sources to core block attributes without requiring the creation of custom blocks. This means you can display information from various sources, such as custom fields (including those managed by plugins like Advanced Custom Fields), site settings, or even custom data sources, directly within existing WordPress blocks like Paragraph, Heading, or Image.
It’s probably no shock to learn that this kind of adaptive behavior is something that PeakZebra’s toolset of block enables. Just using blocks, you can dynamically turn sections of a page on and off. Pretty much any personalization can be achieved with just that one simple mechanism.
If you’d like to learn more about it, probably your best move at the moment is to sign up for updates on early access, which will be coming along in the next few weeks.