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![Personalization Isn’t “Dear [First Name]”](https://peakzebra.com/wp-content/uploads/2025/08/blog-block3.png)
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Personalization Isn’t “Dear [First Name]”
When people talk about personalization in WordPress, they usually mean token replacement: swap in a name, show a member’s profile image, maybe list a user’s last few comments. That’s a start. But real personalization goes further. Personalization responds to the user’s salient facts. It almost isn’t personalization to just paste in the first name, because…
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Your Site Should Feel Like It Remembers You
Most websites act like goldfish. Every time you return, it’s like the first time. Shortest memory in the natural world (at least according to Ted Lasso). But a good site feels familiar. Recognizable. Maybe even a little empathetic. That doesn’t require a complex recommendation engine. It just means: WordPress is more than capable of this…
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The Future of WordPress Is Adaptive
What we used to call “responsive design” was all about screen size.Now, “responsive” should mean adaptive to context—not just devices. And all of that is achievable in WordPress. Adaptivity isn’t about complexity—it’s about relevance.The right interface for the right person at the right moment. Design isn’t static anymore. Your site shouldn’t be either. So how?…
