content + seo + code

 The PeakZebra Process.

 

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Building Content & SEO Strategies 

Robert Richardson brings long technical experience as a developer and, on the content side, as editorial director for leading B2B technology publications (see more about Robert). To this, PeakZebra adds a well defined process that makes inbound marketing campaigns clearly defined and measurable. 

strategy, then execution

First things first: where is your business heading over the next three quarters? How are your plans best served by content and search result placements? Who will execute and what are the metrics?

clarity in the content development workflow

Many companies struggle to keep on task with content creation over time. We can provide tools for managing content workflow, research, and execution.

customized client keyword tool

For each client, we create an approximately 50K term custom database of search keyword data. You’re not trying to make sense of all the data that has nothing to do with you.

we're ready for google cwv

 Everything mentioned so far is core to the business, but there’s something else in the wind as well… Google provided a full year’s advance notice that they’d be focusing on new metrics beginning in Q2 of 2021. The metrics are called Core Web Vitals and for many businesses, the arrival of CWV to Google’s ranking algorithms will mean you lose rank in Google results to your competitors who score better by the new marks. 

tightening the ties between code and content 

Oh, one other thing… Robert Richardson worked as a software developer for over a decade and has returned to development because he believes both that speeding up websites is critical for good CWV results, but also because software-based interactions with prospects are an increasingly fruitful way to build traffic and capture top keyword rankings. Working with a team of freelance professionals, PeakZebra is ready to deliver a number of worksheets and tools. Have you tried our free content campaign ROI tool? 

The Right Choice

When you’re ready, here are three ways PeakZebra can help you:

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Weekly Update NEWSLETTER

Every week brings an update with a specific insight regarding inbound marketing, content development, and SEO (including technical SEO issues).

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content campaign roi tool

You pick the niche and the top-level keywords for a content campaign, we tell you how much the pageviews you’ll generate are worth on the open pay-per-click market. 

Free Strategy Zoom Call

Give us some indication of what kinds of content and direction you’d like on your web site, we’ll have a look, run some calculations on keyword search volume, and then get together with you to discuss. 

robert wrote the book

It’s possibly the only book in the world specifically dedicated to Enterprise IT Security content marketing. We’d be happy to send you a copy–just drop a note below and let us know. 

category smashing cover

RECEnt clients

“Robert was instrumental in supporting a variety of marketing projects including running a deep SEO audit and analysis, and contributing to new content. Through Robert’s efforts, we’ve seen an increase in inbound website traffic, and overall engagement. Robert’s vast experience in writing to technical and non-technical audiences, along with his knowledge of digital marketing best practices has broadened the reach of our brand, and contributed to new opportunities.”

Jim Albright

Head of Marketing, Defendify

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Pricing

We should talk. But let’s just say that our free ROI tool can give you an estimate of what it would cost to buy pay-per-click traffic for given search categories. You’ll find PeakZebra pricing has a significantly better return for your investment. Seriously, though, let’s talk.

Reach Us

Send questions, ideas, and requests for strategy briefings.

Headquartered just outside Philadelphia. 

‪(857) 209-8004

info(at)peakzebra.com

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