Building Content & SEO Strategies
Robert Richardson brings long technical experience as a developer and, on the content side, as editorial director for leading B2B technology publications (see more about Robert). To this, PeakZebra adds a well defined process that makes inbound marketing campaigns clearly defined and measurable.
First things first: where is your business heading over the next three quarters? How are your plans best served by content and search result placements? Who will execute and what are the metrics?
For each client, we create an approximately 50K term custom database of search keyword data. You’re not trying to make sense of all the data that has nothing to do with you.
Everything mentioned so far is core to the business, but there’s something else in the wind as well… Google provided a full year’s advance notice that they’d be focusing on new metrics beginning in Q2 of 2021. The metrics are called Core Web Vitals and for many businesses, the arrival of CWV to Google’s ranking algorithms will mean you lose rank in Google results to your competitors who score better by the new marks.
Oh, one other thing… Robert Richardson worked as a software developer for over a decade and has returned to development because he believes both that speeding up websites is critical for good CWV results, but also because software-based interactions with prospects are an increasingly fruitful way to build traffic and capture top keyword rankings. Working with a team of freelance professionals, PeakZebra is ready to deliver a number of worksheets and tools. Have you tried our free content campaign ROI tool?
When you’re ready, here are three ways PeakZebra can help you:
Every week brings an update with a specific insight regarding inbound marketing, content development, and SEO (including technical SEO issues).
You pick the niche and the top-level keywords for a content campaign, we tell you how much the pageviews you’ll generate are worth on the open pay-per-click market.
Give us some indication of what kinds of content and direction you’d like on your web site, we’ll have a look, run some calculations on keyword search volume, and then get together with you to discuss.
It’s possibly the only book in the world specifically dedicated to Enterprise IT Security content marketing. We’d be happy to send you a copy–just drop a note below and let us know.
“Robert was instrumental in supporting a variety of marketing projects including running a deep SEO audit and analysis, and contributing to new content. Through Robert’s efforts, we’ve seen an increase in inbound website traffic, and overall engagement. Robert’s vast experience in writing to technical and non-technical audiences, along with his knowledge of digital marketing best practices has broadened the reach of our brand, and contributed to new opportunities.”
We should talk. But let’s just say that our free ROI tool can give you an estimate of what it would cost to buy pay-per-click traffic for given search categories. You’ll find PeakZebra pricing has a significantly better return for your investment. Seriously, though, let’s talk.
Send questions, ideas, and requests for strategy briefings.
Headquartered just outside Philadelphia.