Resources and Blog
-
Read More: The Myth of Industry Segmentation in WordPress Design
The Myth of Industry Segmentation in WordPress Design
·
A common mistake: designing your WordPress experience based on someone’s job title, company size, or industry. It feels intuitive—but it’s often misleading. As often as not, it’s what vendors offering personalization are focused on, but that’s misleading too. My ground rule is that you should never define a segment unless someone in the segment is…
-
Read More: The Myth of Industry Segmentation in WordPress Design
The Myth of Industry Segmentation in WordPress Design
A common mistake: designing your WordPress experience based on someone’s job title, company size, or industry. It feels intuitive—but it’s often misleading. As often as not, it’s what vendors offering personalization are focused on, but that’s misleading too. My ground rule is that you should never define a segment unless someone in the segment is…
-
Read More: A theme is a set of patternsA theme is a set of patterns
This is my truth for 2026, I think. Maybe the strongest aspect of WordPress in this moment is the ability to group blocks together into patterns that can be stored, shared, reused, and all the while these patterns can seamlessly inherit site configurations like typefaces and color palettes. For most people, the best way to…
-
Read More: You Don’t Need a Full App Stack to Build an App-Like ExperienceYou Don’t Need a Full App Stack to Build an App-Like Experience
Some developers think they need to ditch WordPress for Vue, Laravel, or Next.js to build “real apps.” But most of what people call “apps” comes down to a few behaviors: Guess what?WordPress can do all of that. (And so can Vue, and Laravel, and Next.js). Right now. No need to migrate your whole stack just…
-
Read More: Non-newsletter NewslettersNon-newsletter Newsletters
Newsletters That Don’t Really Feel Like Newsletters (and Why They Work) When people talk about newsletters, they often mean a specific thing: a personal note, a predictable structure, a sense of cadence and continuity. But some of the most interesting newsletters today quietly ignore that playbook. They use email not as a genre, but as…
-
Read More: Shifting Toward a Creator Platform CoreShifting Toward a Creator Platform Core
Over the past couple of months I’ve been neck-deep in PeakZebra’s product work—refining PZForms, testing microsite workflows, and building out the managed WordPress stack that will eventually underpin everything. But as often happens when you’re talking to customers, exploring integrations, and shipping features, a bigger pattern started to emerge. Thank god for that, by the…
-
![Personalization Isn’t “Dear [First Name]”](https://peakzebra.com/wp-content/uploads/2025/08/blog-block3.png)
Read More: Personalization Isn’t “Dear [First Name]”Personalization Isn’t “Dear [First Name]”
When people talk about personalization in WordPress, they usually mean token replacement: swap in a name, show a member’s profile image, maybe list a user’s last few comments. That’s a start. But real personalization goes further. Personalization responds to the user’s salient facts. It almost isn’t personalization to just paste in the first name, because…
But wait, there’s more!
It may or may not be useful, but we’ve got blog pieces that stretch way back.